Increateable

curiosity

Curiosity as Catalyst

Success in community-based businesses boils down to a simple, yet profound recipe: mix curiosity with creativity, let it simmer over time, and serve it up with a side of you becoming an indispensable resource.

Launch

Time & Value Math for New Communities

The worst thing you could do in the beginning is put a price on what you are building. Payment is friction between you and the people you serve.

tripod

The Community Tripod: Events, Dialogue, Solutions

Think of your community like your favorite TV show. Why do you keep going back? Because you know when to tune in for the next episode.

feedback

Seedback, not Feedback

The strength and depth of your community are directly proportional to the effort you invest in it.

build with

Build Things People Need, And They Will Gather

Whether you are starting or re-starting community, over-indexing on value to your audience is your best long-term investment.

Growth

Doing Great Things: Members Select on Vision First, Value Second

Building early momentum isn't just about bullet points, meetings, or checklists. You don't have to articulate it like an exploded diagram – that comes later.

legacy

Legacy Work Starts Day One

Real players know that legacy is job one on day one. Legacy is the result of daily decisions, the choices that guide you.

purpose

Purpose-Led Growth in Communities: A Framework and Worksheet

How do you get everyone else on board and keep the momentum as you grow your community? It's all about tapping into the collective power of purpose.

leadership

Communities Need Leadership

Community leadership is a learned skill and a style that you need to be comfortable with.

Start

The Best Time to Start is Now

The beauty of community is that it can be as simple as sending a text or an email to gather people together for a shared purpose.

money

Communities Cost Money

Let's cut to the chase: launching and running an online community isn't just a passion project—it's a full-on investment. Here's how to ask for money without feeling like you're just another bill in their inbox.

time

Time Can Be Your (Community) Friend or Foe

Time is the ultimate power-law in the development and sustenance of communities.

minimalist

The Paradox of More in Less: Enhancing Community Experience by Subtraction

When it comes to building community, less is more. It might seem counterintuitive at first, but simplicity is the key to creating a more engaging, valuable, and connected community.

visibility

Find Where You Fit In, Then Stand Out: The Magnetic Pull of Community

As a community builder, it's not enough to fit in. You have to stand out. There's a fine line between being familiar enough to be trusted and unique enough to be followed.

connecting

Designed to Connect: The Subtle Art of Making Relationships Your Community Superpower

You're competing with the tech giants for the attention of your members. You might think you need to pull out all the stops with marketing gimmicks or fancy new features. Don't bother.

scale

The Power of Personalization Helps the Best Communities Scale

How do the best communities do it? How do they continue to grow and thrive even as their member numbers soar? The secret is a personalized experience that lives at the center of the larger community.

communication

Better Inputs, Better Outcomes: Talk to Your Community

If you work without tapping into the gold mine that is your community's feedback, you're flying blind. I'm not talking about NPS surveys, I mean discussions of what they need and how you are making it / curating it.

onboarding

The Open Door Strategy for Continuous Onboarding Success

Imagine a community not as a fixed structure but as a sprawling campus dotted with inviting, unique entry points. Communities intrinsically have a dynamic nature; with a bit of focus you can actually take advantage of this!

onboarding

Retention Starts on Day One

If you don't know your community onboarding flow, you're setting yourself up for failure.

home

Community As Home Base

The right vibe empowers members to venture out, explore new territories, and return to your community with new insights and experiences.

actions

Handpicking Your Dream Team (Community)

Here’s a thought: what if your project was more of a mission. If your goal were to solve a problem, or win a game, you would pick a team. Who needs to be on that team to be successful? These are your A players.

leadership

Turning Your Community Members into Thought Leaders

Your community is a goldmine of untapped potential. There are folks in your group with incredible insights just waiting for a spotlight. Leverage that for everyone's advantage!

engagement

The Campfire Strategy for Re-engaging Community Members

Ever launched a great community event only to hear crickets? You’ve built this epic hub where ideas should be flying, but instead, you’re staring at a ghost town.

community

Unlocking Community Success: Why Stakeholder Alignment is Key

Starting anything without getting everyone on the same page, like walking out of the locker room before making sure your pants are on. A very, very short-lived adventure.

Creativity

Creativity is Your Community Growth Engine

When you're launching or rebooting a community, or even sparking a micro-community within your space, creativity isn’t just nice to have—it's your ace in the hole.